Sony PlayStation

2005 - 2011
Associate Web Designer, PlayStation Network

 

Sony Dash

Being the sole designer for us.playstation.com, it afforded me many opportunities to work on a variety of digital projects. Sony Dash is an example of this variety.

I was asked to develop a PlayStation channel that would appear on the Sony Dash interface. This channel had to embody the PlayStation brand and support the basic requirements from users interested in our gaming products. I was given the timeline of two hours to complete this project.

  • Meet with stakeholder to understand interface requirements and restrictions

  • Design interface and visual skin to embody PlayStation branding

  • Run approval process with stakeholders and legal department

  • Work with development team to communicate user experience requirements and hand off assets

Sony.com

The Sony.com website was a huge co-marketing opportunity for PlayStation products. With highly visible marquee placement, strong corporate brand, and a few extra million views a week, it was a no-brainer for us to collaborate with the sony.com team to develop features of PlayStation.

  • Coordinate with internal and external product marketing groups to understand marketing strategy and timelines

  • Develop content strategy and schedule of features

  • Collect assets needed for banners & design banners

  • Collect stats for banners and share with respective Product Marketing teams

 
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PlayStation Shop

The project was commissioned by management as a means to develop a revenue generating outlet on us.playstation.com. An aggressive timeline of four months (from conception to launch) was closely adhered to. I managed and designed the site, Facebook commerce and all merchandise such as glassware, t-shirts, and digital downloads. After leaving Sony, the storefront never surfaced on the site.

  • Define user requirements and collaborate with the development team to resolve potential technological hurdles

  • Architect user flows and check out process

  • Design merchandise offerings for launch of e-commerce project (t-shirts, glassware, laptop skins, posters)

  • Create banners for all landing pages within the PlayStation Shop

  • Engage with Product Marketing to gain department support and product design approvals

  • Develop process for merchandise submission requests

  • Created a design guideline for future partner merchandise design vendors

  • Liaison between the Legal team and PlayStation Network team to ensure compliance

  • Collaborate with Licensing department to define and initiate merchandise design process

Community Forum Re-design

In late 2010, an executive decision was made to change the platform on which the PlayStation Forums lived. The aim of this project was to offer PlayStation Forum loyalists a platform that could technologically support their requests and develop stronger software brand support within the PlayStation Community Forums.

  • Editor of the communication plan

  • Developed design templates for design vendors who could skin their own software specific forum

  • Create information architecture for forum 'spaces' update

  • Redesign Community Forum homepage to improve usability

  • Design banners that would appear on each forum space

 
 

PlayStation Portal

Key marketing on the PlayStation 3 aside from the PlayStation Store, is through the web portal. (The page users see when they select the Internet Browser on the XMB) and on the What's New icon on the XMB. I designed the portal banners that appeared in both of these locations.

  • Develop schedules for delivery and implementation

  • Manage stakeholder reviews and approvals (Product Marketing and Legal departments)

  • Design visually engaging banners to increase brand visibility and click through

  • QA implementation of banners

Gran Turismo Awards

Gran Turismo Awards is an annual competition that invites car fanatics and industry leaders to enter and vote for their favorite custom vehicles. Winners of the competition have their car rendered and featured in Gran Turismo as a playable vehicle add-on. I was asked to design the marketing website in 2006. Product Marketing asked me to work on the website again in 2007 and 2008. I designed the site, coded, incorporated to our CMS and performed QA.